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Sell More by Educating Your Customers

Are
most of your marketing campaigns used for direct sales? If so, why not mix it
up? Try using your next mailer to offer advice or a helping hand instead. It’s
a great way to sell products and deepen customer loyalty at the same time.

Just
look at Home Depot. Why do you think it offers free seminars on do-it-yourself
projects? Sure, seminars offer great advice, but they also generate additional
sales for the home improvement giant. Attendees learn about a new product or
technique, then while they are excited and motivated to try something new, they
buy materials for completing one of those projects while they are […]

By |February 4th, 2019|Marketing, Uncategorized|0 Comments

The Empowerment of Personalization

Every
now and then, data points jump out at you. Here are two data points about
personalization that jumped out at us recently:

35%
of Amazon’s revenue is generated by its recommendation engine. 75%
of consumers are more likely to buy from a retailer that recognizes them
by name, recommends options based on past purchases, or knows their
purchase history. (Accenture)

We
live in a world in which we have access to more information than ever. This can
be both empowering and paralyzing. When consumers have too many […]

By |January 28th, 2019|Digital, Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

5 Channels = 5 Ways to Help You Grow

Want
to grow your business? Here are five marketing ideas to build your business.

1. Mail it!  Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed into folders with other marketing emails where it will never be seen.

2. Offer a webinar. Be the expert in your subject area by offering webinars. Be the one your customers trust. If you don’t feel qualified, don’t worry. As long as you know more about […]

By |January 8th, 2019|Marketing, Resources, Uncategorized|0 Comments

Tips for Maximizing the Cross-Sell

Adding Services or Products to a Sale

It is a well-known fact
that it’s easier and less expensive to sell more products to existing customers
than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because
it deepens the customer relationship. It also gives you a host of additional
products to upsell the customer over time.

Here are some tips
for best results.

1. Know
your customers.

There is no sense
trying to sell your customers products they already have or ancillary products
for those they do not. If you track sales history, tap into that. If […]

By |December 20th, 2018|Mailing, Marketing, Uncategorized|0 Comments

Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece.
Take a recent marketing effort from a well-known university. It was mailed to upscale professionals within a targeted geographic area. The headline read, “The Power of Discovery Starts Here.” The graphic was a rolling ball maze with the university’s logo in the center. Inside were more printed brain games. […]

By |August 24th, 2018|Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

Paper 101: What Different Terms Actually Mean

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.
Basis weight:
is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer. For example, the basic size of book paper is 25 x 38 inches, so a ream weighing 70 pounds would […]

Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print.

Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on demand and just in time document management save companies tons of money every year. Marketers who are thinking only in terms of production, however, are missing opportunities to think from a strategic marketing perspective, as well.

Say you take a booth at four industry trade shows per […]

By |June 27th, 2018|Digital, Marketing, Printing, Uncategorized|0 Comments

Personalization Works—But You Have to Get It Right

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on.

This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company because of “poor personalization and lack of trust.”

The cost to U.S. retailers is staggering: $756 billion in lost retail and brand sales.

Fortunately for print marketers, “poor personalization” tends to be associated with digital marketing rather than direct mail. Digital marketing can seem like a stalker — […]

By |April 5th, 2018|Uncategorized|0 Comments

Want More Reasons to Add Color? Here It Is!

When we think about adding color to marketing pieces, we often think about photos, charts, and graphs. But color can be added in many other ways, as well. These include highlight text, brightly colored banners, borders, and backgrounds, and symbols such as starbursts and arrows.

Why think about more places to add color? According to Shoshana Burger, director of corporate strategy and customer insights for X-Rite Pantone, there are some powerful reasons:

People are 78% more likely to remember words and phrases in color.
Time spent reading a document is 80% higher in color.
Basic understanding of content is 80% higher […]

By |February 21st, 2018|Graphic Design, Marketing, Resources, Uncategorized|0 Comments

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not.  People just trust print more.

While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful.  Let’s take a look at three strategies that can help you make […]

By |January 22nd, 2018|Digital, Marketing, Offset, Printing, Resources, Uncategorized|0 Comments