3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not.  People just trust print more.

While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful.  Let’s take a look at three strategies that can help you make […]

By |January 22nd, 2018|Digital, Marketing, Offset, Printing, Resources, Uncategorized|0 Comments

Want More Trees? Buy Paper!

Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees.

The time required to grow the fiber needed for a #10 envelope is 0.3 to 1.9 seconds.

The time required to grow the fiber needed for a ream of 500-sheet office paper is 0.3 to 2.2 hours.

Growth rates are based on 100 acres of managed forest in North America.*

The fastest growth rates are for Loblolly Pine and Hybrid Aspen. […]

Inventory Management Driving You Crazy?

Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line.

According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory on hand for every $1 of sales. To make matters worse, the average inventory on hand for businesses of all sizes rose 8.3% between 2000 and 2015.

What’s a marketer to do? Unless you have a highly efficient inventory management system, you might be better off moving […]

By |May 23rd, 2017|Digital, Marketing, Offset, Printing, Training, Uncategorized|0 Comments

More about PMS books

In my last post I started discussing PMS and PMS Color Charts and I thought it would be worthwhile to spend some more time on that subject.

Anybody that has had anything to do with choosing color has most likely had someone whip out this big book of colors and told to pick a color. That big book is typically some form of Pantone Book.

The basic use of a Pantone® Formula Guide (Pantone/PMS Book) is to “provide an accurate method for the selection, specification, communication, reproduction, matching and control of the PANTONE MATCHING SYSTEM® Colors.” I.e. it lets us all talk color […]

By |October 31st, 2013|Graphic Design, Offset, PrePress, Resources|0 Comments

Spot Color Printing

So far we have discussed the CMYK Color Space and the RGB Color Space, now we need to go back a few years and talk about Spot Color Printing.

The offset printing process is sort of like a box of Crayons. When you setup your press you have an ink fountain that you fill with your ink, think of this as choosing you the color of your crayon.

Most presses years ago were only single or two color presses which meant that you could only “color” with either one or two colors at a time (in essence the number of ink towers […]

By |September 27th, 2013|Graphic Design, Offset, PrePress, Printing Definitions|0 Comments

But it looked great on my screen…

I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the customer and having a very long complicated discussion about CMYK vs RGB ColorSpace. I have already covered CMYK and now it is time for RGB…

RGB ColorSpace use Red Green & Blue to create your color pallet.

RGB Color is typically used with equipment that used light to create the mix. As you can see in this image, three colored spotlights are being use to mix or create colors.

Things like your computer monitors are RGB (if you […]

By |September 13th, 2013|Digital, Graphic Design, Offset, PrePress, Printing Definitions|0 Comments

What is a Bleed and Why does it matter…

According to Wikipedia a “bleed” “…refers to printing that goes beyond the edge of the sheet before trimming.” One of the most common problems we face when we receive “print-ready” files from our customers is that they do not include a bleed in the document when they send it to us. This give us, as the printer, two options: 1) getting a new file from our customer, which takes time, or 2) short trimming or under sizing the final piece, resulting in a final piece not exactly as the designer intended.

The challenge really comes down to the issue that the […]

By |September 3rd, 2013|Digital, Graphic Design, Offset, PrePress, Printing Definitions|0 Comments