Mailing

Tips for Maximizing the Cross-Sell

Adding Services or Products to a Sale

It is a well-known fact
that it’s easier and less expensive to sell more products to existing customers
than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because
it deepens the customer relationship. It also gives you a host of additional
products to upsell the customer over time.

Here are some tips
for best results.

1. Know
your customers.

There is no sense
trying to sell your customers products they already have or ancillary products
for those they do not. If you track sales history, tap into that. If […]

By |December 20th, 2018|Mailing, Marketing, Uncategorized|0 Comments

Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece.
Take a recent marketing effort from a well-known university. It was mailed to upscale professionals within a targeted geographic area. The headline read, “The Power of Discovery Starts Here.” The graphic was a rolling ball maze with the university’s logo in the center. Inside were more printed brain games. […]

By |August 24th, 2018|Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper. In a new report, “Third Annual Back to School Annual Report,” the Paper and Packaging Board has gathered a vast number of statistics that show just how vital print remains to learning.

Take a look at this data:

96% of parents think that paper is an essential part of their children achieving their educational goals. This includes 95% of Millennial […]

By |May 17th, 2018|Mailing, Marketing|0 Comments

5 Considerations for Creating Standout Direct Mail Pieces

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces.

Trim size. If you want the lowest possible postage cost, go with a standard 3.5 x 5” postcard. Choosing a nonstandard size will cost more in postage, but it will make your postcard stand out. “Why is that one different?” the recipient wants to know. It might even be the first piece […]

By |March 9th, 2018|Graphic Design, Mailing, Marketing|0 Comments

3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

Direct mail doesn’t require an opt-in.

Before you can send a marketing email, you need to get the recipient’s permission. If people don’t want to receive your emails, they can block them. If they have opted in and later change their minds, they can simply opt back out. Direct mail doesn’t have these […]

By |February 8th, 2018|Graphic Design, Mailing, Printing|0 Comments

Stretching the Budget with Smart Paper Choices

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

When we think about paper, the first thing that often comes to mind is aesthetics: brightness, texture, and decorative elements. Watermarked linens convey gravitas. Less bright stocks with imperfections reflect environmental responsibility. Super bright whites and smooth textures convey a professional image.

Designers use these characteristics to elicit an emotional reaction from their audiences. However, many of these stocks […]

By |January 9th, 2018|Finishing, Graphic Design, Mailing, Printing, Uncategorized|0 Comments

Want More Trees? Buy Paper!

Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees.

The time required to grow the fiber needed for a #10 envelope is 0.3 to 1.9 seconds.

The time required to grow the fiber needed for a ream of 500-sheet office paper is 0.3 to 2.2 hours.

Growth rates are based on 100 acres of managed forest in North America.*

The fastest growth rates are for Loblolly Pine and Hybrid Aspen. […]

Best Practices in 1:1 Printing

Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing.

Traditional marketing rules apply.

1:1 might be personalized marketing, but it is still good old-fashioned marketing, too. Ultimately, it is all of the elements—the creative, the message, the offer, the segmentation, and the call to action—that come together to determine success.

Focus on relevance, not “personalization.” […]

By |August 17th, 2017|Digital, Mailing, Printing|0 Comments

Make Your Direct Mail Stand Out

Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material.

1. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do is grab their attention. There are two complimentary techniques for doing this:

Pick the perfect images. People are hard-wired to respond to images. Bright, vibrant, compelling imagery will hook your audience every time.

Tweak the design to appeal to your specific audience. For example, if the audience is […]

By |November 17th, 2015|Digital, Graphic Design, Mailing, Uncategorized|0 Comments

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks about timing.

In a recent e-book, GrayHair, which provides software for postal tracking and multichannel marketing services, described multiple benefits of direct mail in a multichannel marketing strategy based on the timing benefits direct mail provides. Let’s look at three of them.

1) Gain control and greater visibility.

Direct mail tracking allows you to determine the precise time that your mailer arrives at the target destination. This can provide you with critical insights.

Let’s […]

By |October 15th, 2015|Digital, Mailing, Marketing|0 Comments