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5 Steps to Building Customer Loyalty

Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know.

1. Know your customers.
This means tying together all the data you have on your customers to get one holistic perspective. For example, John W. Smith in your mailing database is also Johnny Smith Jr. in your email list and J.W. Smith on Facebook. Most customers need help tying these databases together. If so, contact us, and we can help.

2. Be a friendly company to deal with.
Reduce barriers […]

By |March 6th, 2015|Marketing|0 Comments

Need One Reason to Use QR Codes? This Is It

Do you offer retail products and haven’t yet incorporated QR Codes into your business model? If you’re still looking for motivation to get on board, this might be it. According to a new study of mobile shoppers,

While shopping in the store, the majority (58%) prefer to look up information on their smartphone or tablet rather than talk to a store employee.

Well over half (62%) feel the information they get via their mobile device is more helpful than information on in-store displays or sales literature.

When people would rather interact with their mobile phones than a live person, it’s time to start […]

By |February 25th, 2015|Marketing|0 Comments

Commercial Printing

Check out more about Calagaz Printing

By |February 6th, 2014|Resources|0 Comments

Calagaz Printing in the Press

This article was published a few years ago, but I thought I would share it.

http://www.xerox.com/digital-printing/case-studies/calagaz/enus.html

“Calagaz Digital Printing & Imaging carved out a successful niche in the restaurant market by balancing technology and business priorities. Most recently, with the help of a Xerox Business Development Consultant, it intensified its play in the restaurant market by investing in a Xerox® iGen4®, and supported it with solid marketing and strategy plans. The key decision factor in purchasing the device was the business development support offered by Xerox.”

By |January 6th, 2014|Case Studies, Resources, White Papers|0 Comments

More about PMS books

In my last post I started discussing PMS and PMS Color Charts and I thought it would be worthwhile to spend some more time on that subject.

Anybody that has had anything to do with choosing color has most likely had someone whip out this big book of colors and told to pick a color. That big book is typically some form of Pantone Book.

The basic use of a Pantone® Formula Guide (Pantone/PMS Book) is to “provide an accurate method for the selection, specification, communication, reproduction, matching and control of the PANTONE MATCHING SYSTEM® Colors.” I.e. it lets us all talk color […]

By |October 31st, 2013|Graphic Design, Offset, PrePress, Resources|0 Comments

Spot Color Printing

So far we have discussed the CMYK Color Space and the RGB Color Space, now we need to go back a few years and talk about Spot Color Printing.

The offset printing process is sort of like a box of Crayons. When you setup your press you have an ink fountain that you fill with your ink, think of this as choosing you the color of your crayon.

Most presses years ago were only single or two color presses which meant that you could only “color” with either one or two colors at a time (in essence the number of ink towers […]

By |September 27th, 2013|Graphic Design, Offset, PrePress, Printing Definitions|0 Comments

But it looked great on my screen…

I often am asked “why does the printed pieces not look like the image on my computer screen?” I usually end up sitting with the customer and having a very long complicated discussion about CMYK vs RGB ColorSpace. I have already covered CMYK and now it is time for RGB…

RGB ColorSpace use Red Green & Blue to create your color pallet.

RGB Color is typically used with equipment that used light to create the mix. As you can see in this image, three colored spotlights are being use to mix or create colors.

Things like your computer monitors are RGB (if you […]

By |September 13th, 2013|Digital, Graphic Design, Offset, PrePress, Printing Definitions|0 Comments

What is CMYK Printing?

CMYK stands for Cyan Magenta Yellow blacK

These are the most common ink colors used in both offset and digital printing. These color can be combined (printed on top of each other) to produce certain spectrum of colors (this is also known as ColorSpace) It is typically used when producing a lot of colors on a sheet and defiantly any color photographs. Your printer may call it “Process Printing”, “Full Color Printing” or “Four Color Printing” all of these terms refer to blending the CMYK inks to produce color.

One question I always get from the Art Major is why we use […]

By |September 4th, 2013|Graphic Design, PrePress, Printing Definitions|0 Comments

Printing Terms – Exporting your document with bleeds

So now you have your InDesign document with your bleeds built in, the next step is to make sure your “Print-Ready PDF” includes them.

The easiest way to create an PDF from InDesign is to Export the file.

You will notice that you have several presets, I would suggest either getting a preset from your printing, or if they don’t have one I would either use “High Quality Print” or “Press Quality” which will open a dialog box to export your file to a PDF. First you must Name your file and decide where you want it stored, and then you must […]

By |September 4th, 2013|Graphic Design, PrePress, Training|0 Comments

How to Create a Bleed in InDesign

In my last post we discussed what a bleed was and why you needed it. Today we are going to discuss how to setup an InDesign document with a bleed.

After opening InDesign you need to create a new document (if you have already created your document, you can go to File>Document Setup…) you will see something similar to this

If you look toward the bottom of the window you will see a section for Bleed and Slug (you may have to hit the arrow to show the information) This is where you add your bleed to your document. I would suggest […]

By |September 4th, 2013|Graphic Design, Printing Definitions|0 Comments