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3 Areas Where Direct Mail Beats Email

Don’t get us wrong—we love email. Like every marketing channel, email has an important place in the marketing mix. But with the pressure that marketers often experience to go all digital, it’s important to remind ourselves of some of the unique benefits offered by direct mail.

Direct mail doesn’t require an opt-in.

Before you can send a marketing email, you need to get the recipient’s permission. If people don’t want to receive your emails, they can block them. If they have opted in and later change their minds, they can simply opt back out. Direct mail doesn’t have these […]

By |February 8th, 2018|Graphic Design, Mailing, Printing|0 Comments

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not.  People just trust print more.

While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful.  Let’s take a look at three strategies that can help you make […]

By |January 22nd, 2018|Digital, Marketing, Offset, Printing, Resources, Uncategorized|0 Comments

Stretching the Budget with Smart Paper Choices

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

When we think about paper, the first thing that often comes to mind is aesthetics: brightness, texture, and decorative elements. Watermarked linens convey gravitas. Less bright stocks with imperfections reflect environmental responsibility. Super bright whites and smooth textures convey a professional image.

Designers use these characteristics to elicit an emotional reaction from their audiences. However, many of these stocks […]

By |January 9th, 2018|Finishing, Graphic Design, Mailing, Printing, Uncategorized|0 Comments

3 Reasons Print Matters After All

Maybe it’s the thinning volume in the mailbox. Maybe it’s marketers’ drooping results after focusing on e-marketing as a replacement for print. Whatever it is, we’re seeing it more and more. Marketing experts are talking about the benefits of keeping print in the mix.

Most recently, Marketing Profs published an article titled “7 Reasons to Use Print to Win More Business.” Here are three of them. If you want more, you can click through to the rest.

1. Print still has authority. Digital marketing is cheap, and people know it. There is something about putting a brochure, a physical coupon, or a […]

By |December 29th, 2017|Uncategorized|0 Comments

Want More Trees? Buy Paper!

Did you know? In North America, it takes less than two seconds to grow the fiber for a standard #10 envelope. Surprised? You shouldn’t be. According to Two Sides North America, here are some little known facts about paper and trees.

The time required to grow the fiber needed for a #10 envelope is 0.3 to 1.9 seconds.

The time required to grow the fiber needed for a ream of 500-sheet office paper is 0.3 to 2.2 hours.

Growth rates are based on 100 acres of managed forest in North America.*

The fastest growth rates are for Loblolly Pine and Hybrid Aspen. […]

Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully.

Start by investing in good design. Eye-catching layouts grab attention, and provocative headlines and compelling text convince the reader to hear you out. Keep your production cutting edge and the marketing content fresh. If you cut corners on printing or circulate out-of-date information, your prospects might subconsciously conclude that you produce cheap, outdated products […]

By |November 3rd, 2017|Uncategorized|0 Comments

Want a Strong Brand? Don’t Do This!

When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let’s look at 5 things not to do when it comes to brand management.

1. Don’t bombard your audience.

Although you want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing), you don’t want to communicate so frequently that you annoy them and they begin to tune you out.

2. Don’t complicate your message.

It’s tempting to load up […]

By |October 18th, 2017|Marketing, Resources|0 Comments

Best Practices in 1:1 Printing

Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing.

Traditional marketing rules apply.

1:1 might be personalized marketing, but it is still good old-fashioned marketing, too. Ultimately, it is all of the elements—the creative, the message, the offer, the segmentation, and the call to action—that come together to determine success.

Focus on relevance, not “personalization.” […]

By |August 17th, 2017|Digital, Mailing, Printing|0 Comments

Inventory Management Driving You Crazy?

Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line.

According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory on hand for every $1 of sales. To make matters worse, the average inventory on hand for businesses of all sizes rose 8.3% between 2000 and 2015.

What’s a marketer to do? Unless you have a highly efficient inventory management system, you might be better off moving […]

By |May 23rd, 2017|Digital, Marketing, Offset, Printing, Training, Uncategorized|0 Comments

5 Steps to Breaking Through the Noise

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media.How can you break through all that clutter? Get back to the basics of great marketing!

Find a true differentiator.

Everyone has “quality products and great service” these days. What makes your brand unique? Do you serve a specific niche? Do you have a different approach to a specific problem or technology? Define what truly separates you from the pack.

Find the right positioning.

How is your competition positioned? How are they differentiating? Knowing this, you can position yourself accordingly. If your competition […]

By |February 2nd, 2017|Uncategorized|0 Comments