jcalagaz

About Joe Calagaz

I am third generation in a family business located in Mobile, Alabama. When I joined the company (Specialty Camera Store) I started a digital printing division that focused on printing on-demand for the restaurant industry. We have grown to represent several national restaurant chains and produce both digital and offset printing for their marketing, culinary, and training needs. In addition to our national restaurant printing we produce all types of printing (Flyers, Business Cards, Newsletters, promotional products, forms, Letterhead, and envelopes) for local businesses in Mobile, Alabama. Specialties: We partner to reduce the pain of purchasing and distributing printing for our customers.

5 Steps to Breaking Through the Noise

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media.How can you break through all that clutter? Get back to the basics of great marketing!

Find a true differentiator.

Everyone has “quality products and great service” these days. What makes your brand unique? Do you serve a specific niche? Do you have a different approach to a specific problem or technology? Define what truly separates you from the pack.

Find the right positioning.

How is your competition positioned? How are they differentiating? Knowing this, you can position yourself accordingly. If your competition […]

By |February 2nd, 2017|Uncategorized|0 Comments

Preparing for Next Year’s Customers Today

The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. Here is a short checklist to help you get started:

Wrap up your important, but not urgent projects. Finish a white paper, update your website copy, or implement a new customer relationship management tool. Clean the slate so you can start next year with gusto.
Strategize. Read a book or attend a conference. Research what your competitors are doing (and not doing) so you can position your messages more favorably. […]

By |January 25th, 2017|Marketing, Resources, Training|0 Comments

Make Your Direct Mail Stand Out

Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material.

1. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do is grab their attention. There are two complimentary techniques for doing this:

Pick the perfect images. People are hard-wired to respond to images. Bright, vibrant, compelling imagery will hook your audience every time.

Tweak the design to appeal to your specific audience. For example, if the audience is […]

By |November 17th, 2015|Digital, Graphic Design, Mailing, Uncategorized|0 Comments

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks about timing.

In a recent e-book, GrayHair, which provides software for postal tracking and multichannel marketing services, described multiple benefits of direct mail in a multichannel marketing strategy based on the timing benefits direct mail provides. Let’s look at three of them.

1) Gain control and greater visibility.

Direct mail tracking allows you to determine the precise time that your mailer arrives at the target destination. This can provide you with critical insights.

Let’s […]

By |October 15th, 2015|Digital, Mailing, Marketing|0 Comments

Don’t Skimp on Print (Here’s Why)

Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. Let’s look at five reasons you can’t afford to skimp on print.

1. Cut through the clutter. With less postal mail in the mailbox, your printed pieces get noticed right away. Let the competition fight it out in the inbox. You have prospect’s attention the moment they open the mailbox door.

2. Add instant credibility. During a time when any company can create […]

By |October 15th, 2015|Mailing, Marketing, Printing, Uncategorized|0 Comments

Does Your Marketing Content Sound Human?

Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something a person might actually want to read?”

When competition is fierce, it’s tempting to throw in every feature and benefit to make your positioning clear. But readers are still people first. You have to catch their attention and draw them in. You won’t do that with copy that reads like a spec sheet.

Effective marketing copy should sound human, and it should speak to real needs, priorities, and challenges. It should sound […]

By |August 21st, 2015|Uncategorized|0 Comments

What Dictates the Meaning of Color?

When designing marketing materials, whether print or online, do you fall prey to the temptation to rely on traditional meanings for color? If it’s a luxury product, you use black. To bring excitement, you use red. If it’s a premium product, it must be gold.

While we do tend to associate colors with certain meanings, color also works like a palette. How those colors work together can be a more accurate reflection of the meaning those colors convey.

“For example, orange is seen as playful and youthful—think ‘Finding Nemo,’ but it can also be utilitarian (traffic cones and life rings),” says Jack […]

By |August 21st, 2015|Uncategorized|0 Comments

Print Bests Digital for Driving Purchases

Want proof that print drives sales? Just ask the researchers at Temple University, who found that print has more impact than digital when it comes to increasing reader engagement, recall, and ultimately, purchases.

The study was sponsored by the Postal Service Inspector General’s office (OIG) in conjunction with Temple’s Center for Neural Decision Making. The study found that print ads are more effective than online ads in five of nine categories and equal in two of them.

Researchers found that, while digital ads grab attention more quickly, readers lose interest in them more quickly, too. Print holds attention longer, which translates into […]

By |August 21st, 2015|Graphic Design, Mailing, Marketing, Printing|0 Comments

Want to Personalize? Don’t Do This

When marketers talk about producing “personalized printing” or 1:1 printing, they are talking about printing that communicates with a customer in a way that static direct mail cannot. By definition, this approach is based on knowing something about each customer, even if it’s just name and address.

When done correctly, however, 1:1 printing is more than just “personalizing” a document. After all, you can personalize something well or you can personalize it badly.

There is an industry pundit who is fond of telling the story of receiving a personalized marketing pitch from a hotel in Las Vegas. The mailer was fully personalized […]

By |August 21st, 2015|Graphic Design, Mailing, Marketing|0 Comments

Tricks for Increasing Your Envelope Open Rate

Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or tossed. Here are some ideas for making your envelopes more enticing:

Oversize it. Anything outside of the standard #10 envelope will set your piece apart. Make sure the envelope is at least ¼” larger than your largest insert.

Stay clear of window envelopes. This makes your mailer look like a bill or bulk mail.

Get creative with envelope stock. Smooth, heavier stocks show off your color designs, while textured stocks, such as linen […]

By |July 10th, 2015|Marketing|0 Comments