jcalagaz

About Joe Calagaz

I am third generation in a family business located in Mobile, Alabama. When I joined the company (Specialty Camera Store) I started a digital printing division that focused on printing on-demand for the restaurant industry. We have grown to represent several national restaurant chains and produce both digital and offset printing for their marketing, culinary, and training needs. In addition to our national restaurant printing we produce all types of printing (Flyers, Business Cards, Newsletters, promotional products, forms, Letterhead, and envelopes) for local businesses in Mobile, Alabama. Specialties: We partner to reduce the pain of purchasing and distributing printing for our customers.

Sell More by Educating Your Customers

Are most of your marketing campaigns used for direct sales? If so, why not mix it up? Try using your next mailer to offer advice or a helping hand instead. It’s a great way to sell products and deepen customer loyalty at the same time.

Just look at Home Depot. Why do you think it offers free seminars on do-it-yourself projects? Sure, seminars offer great advice, but they also generate additional sales for the home improvement giant. Attendees learn about a new product or technique, then while they are excited and motivated to try something new, they buy materials for completing […]

By |February 4th, 2019|Marketing, Uncategorized|0 Comments

The Empowerment of Personalization

Every
now and then, data points jump out at you. Here are two data points about
personalization that jumped out at us recently:

35%
of Amazon’s revenue is generated by its recommendation engine. 75%
of consumers are more likely to buy from a retailer that recognizes them
by name, recommends options based on past purchases, or knows their
purchase history. (Accenture)

We
live in a world in which we have access to more information than ever. This can
be both empowering and paralyzing. When consumers have too many […]

By |January 28th, 2019|Digital, Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

5 Channels = 5 Ways to Help You Grow

Want
to grow your business? Here are five marketing ideas to build your business.

1. Mail it!  Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed into folders with other marketing emails where it will never be seen.

2. Offer a webinar. Be the expert in your subject area by offering webinars. Be the one your customers trust. If you don’t feel qualified, don’t worry. As long as you know more about […]

By |January 8th, 2019|Marketing, Resources, Uncategorized|0 Comments

Tips for Maximizing the Cross-Sell

Adding Services or Products to a Sale

It is a well-known fact
that it’s easier and less expensive to sell more products to existing customers
than to try to acquire new customers. One of the ways you can do this is to cross-sell. Cross-selling can be highly profitable because
it deepens the customer relationship. It also gives you a host of additional
products to upsell the customer over time.

Here are some tips
for best results.

1. Know
your customers.

There is no sense
trying to sell your customers products they already have or ancillary products
for those they do not. If you track sales history, tap into that. If […]

By |December 20th, 2018|Mailing, Marketing, Uncategorized|0 Comments

Are Recipients Getting the Message?

How often have you seen a slick direct mail piece—well written, with great graphics and a compelling call to action—but wondered, “What does this company want me to take action on?” Sometimes the simplest components of great marketing pieces are overlooked. One of these can be the actual goal of the piece.
Take a recent marketing effort from a well-known university. It was mailed to upscale professionals within a targeted geographic area. The headline read, “The Power of Discovery Starts Here.” The graphic was a rolling ball maze with the university’s logo in the center. Inside were more printed brain games. […]

By |August 24th, 2018|Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

Paper 101: What Different Terms Actually Mean

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process.
Basis weight:
is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer. For example, the basic size of book paper is 25 x 38 inches, so a ream weighing 70 pounds would […]

Digital Print: It’s Not Technology—It’s Marketing

Do you think of digital printing as an output technology or a marketing model? The reality is, it’s both. If you don’­t think of digital printing this way, maybe you need to think more broadly about digital print.

Traditionally, marketers have used digital presses to save money and “right size” their print volumes. Print on demand and just in time document management save companies tons of money every year. Marketers who are thinking only in terms of production, however, are missing opportunities to think from a strategic marketing perspective, as well.

Say you take a booth at four industry trade shows per […]

By |June 27th, 2018|Digital, Marketing, Printing, Uncategorized|0 Comments

Tapping Your Envelope’s Most Powerful Real Estate

What is the most important real estate on your mailing envelope? It is the upper left-hand corner, the location of the return address. It is here that your prospect will often decide to open your envelope… or not.

Here are three reasons this space helps recipients decide to open your envelope:

Existing customer relationship: If the mailer is from a company the recipient already does business with, studies show that they will often open the envelope simply because of that relationship. Even if they do not have an immediate need for the product or service, they will often open it because […]

By |June 14th, 2018|Digital, Graphic Design, Marketing, Printing|0 Comments

Make a Stronger Impression with Print

Marketers should be paying attention to today’s trends in education. The same tools that help young readers learn and absorb information help the target audiences for your marketing campaigns learn and retain marketing information, too. One of these tools is paper. In a new report, “Third Annual Back to School Annual Report,” the Paper and Packaging Board has gathered a vast number of statistics that show just how vital print remains to learning.

Take a look at this data:

96% of parents think that paper is an essential part of their children achieving their educational goals. This includes 95% of Millennial […]

By |May 17th, 2018|Mailing, Marketing|0 Comments

Personalization Works—But You Have to Get It Right

Studies consistently show that personalization works, but you have to get it right. Get it wrong, and customers will move on.

This comes from Accenture’s “13th Annual Strategy Global Consumer Pulse Research,” which surveyed more than 25,000 consumers around the world. Accenture found that 41% of U.S. shoppers said they have disengaged with a company because of “poor personalization and lack of trust.”

The cost to U.S. retailers is staggering: $756 billion in lost retail and brand sales.

Fortunately for print marketers, “poor personalization” tends to be associated with digital marketing rather than direct mail. Digital marketing can seem like a stalker — […]

By |April 5th, 2018|Uncategorized|0 Comments