jcalagaz

About Joe Calagaz

I am third generation in a family business located in Mobile, Alabama. When I joined the company (Specialty Camera Store) I started a digital printing division that focused on printing on-demand for the restaurant industry. We have grown to represent several national restaurant chains and produce both digital and offset printing for their marketing, culinary, and training needs. In addition to our national restaurant printing we produce all types of printing (Flyers, Business Cards, Newsletters, promotional products, forms, Letterhead, and envelopes) for local businesses in Mobile, Alabama.

Specialties: We partner to reduce the pain of purchasing and distributing printing for our customers.

Create Sales Literature That Sells

Looking to freshen up your sales literature? Think carefully and create a plan. Sales literature stands in for you when you’re not around, carrying your brand identity and reputation to the marketplace. It plays a critical role in your business and needs to be planned out carefully.

Start by investing in good design. Eye-catching layouts grab attention, and provocative headlines and compelling text convince the reader to hear you out. Keep your production cutting edge and the marketing content fresh. If you cut corners on printing or circulate out-of-date information, your prospects might subconsciously conclude that you produce cheap, outdated products […]

By |November 3rd, 2017|Uncategorized|0 Comments

Want a Strong Brand? Don’t Do This!

When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let’s look at 5 things not to do when it comes to brand management.

1. Don’t bombard your audience.

Although you want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing), you don’t want to communicate so frequently that you annoy them and they begin to tune you out.

2. Don’t complicate your message.

It’s tempting to load up […]

By |October 18th, 2017|Marketing, Resources|0 Comments

Best Practices in 1:1 Printing

Personalized printing, in which marketers personalize marketing text, images, and other content based on what marketers know about the recipient, gets better results than static mail. But by itself, just dropping in data-driven content doesn’t guarantee success. Let’s look at three best practices that need to be the foundation of all 1:1 print marketing.

Traditional marketing rules apply.

1:1 might be personalized marketing, but it is still good old-fashioned marketing, too. Ultimately, it is all of the elements—the creative, the message, the offer, the segmentation, and the call to action—that come together to determine success.

Focus on relevance, not “personalization.” […]

By |August 17th, 2017|Digital, Mailing, Printing|0 Comments

Inventory Management Driving You Crazy?

Struggling with your inventory of printed collateral and other documents? How about fulfillment items for your marketing kits? If so, you’re not alone, and if you’re not careful, it could hurt your bottom line.

According to Capterra, inventory numbers for most businesses are profit killers. In fact, Capterra finds that businesses keep $1.43 of inventory on hand for every $1 of sales. To make matters worse, the average inventory on hand for businesses of all sizes rose 8.3% between 2000 and 2015.

What’s a marketer to do? Unless you have a highly efficient inventory management system, you might be better off moving […]

By |May 23rd, 2017|Digital, Marketing, Offset, Printing, Training, Uncategorized|0 Comments

5 Steps to Breaking Through the Noise

Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media.How can you break through all that clutter? Get back to the basics of great marketing!

Find a true differentiator.

Everyone has “quality products and great service” these days. What makes your brand unique? Do you serve a specific niche? Do you have a different approach to a specific problem or technology? Define what truly separates you from the pack.

Find the right positioning.

How is your competition positioned? How are they differentiating? Knowing this, you can position yourself accordingly. If your competition […]

By |February 2nd, 2017|Uncategorized|0 Comments

Preparing for Next Year’s Customers Today

The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. Here is a short checklist to help you get started:

Wrap up your important, but not urgent projects. Finish a white paper, update your website copy, or implement a new customer relationship management tool. Clean the slate so you can start next year with gusto.
Strategize. Read a book or attend a conference. Research what your competitors are doing (and not doing) so you can position your messages more favorably. […]

By |January 25th, 2017|Marketing, Resources, Training|0 Comments

Make Your Direct Mail Stand Out

Every day, postcards, flyers, and other direct pieces and other printed material bombard us. How do you ensure that yours stands out in the crowd? Here are four highly effective methods for designing printed material.

1. Grab Their Eyes: People can’t read your message if they don’t see it. The first thing you must do is grab their attention. There are two complimentary techniques for doing this:

Pick the perfect images. People are hard-wired to respond to images. Bright, vibrant, compelling imagery will hook your audience every time.

Tweak the design to appeal to your specific audience. For example, if the audience is […]

By |November 17th, 2015|Digital, Graphic Design, Mailing, Uncategorized|0 Comments

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks about timing.

In a recent e-book, GrayHair, which provides software for postal tracking and multichannel marketing services, described multiple benefits of direct mail in a multichannel marketing strategy based on the timing benefits direct mail provides. Let’s look at three of them.

1) Gain control and greater visibility.

Direct mail tracking allows you to determine the precise time that your mailer arrives at the target destination. This can provide you with critical insights.

Let’s […]

By |October 15th, 2015|Digital, Mailing, Marketing|0 Comments

Don’t Skimp on Print (Here’s Why)

Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. Let’s look at five reasons you can’t afford to skimp on print.

1. Cut through the clutter. With less postal mail in the mailbox, your printed pieces get noticed right away. Let the competition fight it out in the inbox. You have prospect’s attention the moment they open the mailbox door.

2. Add instant credibility. During a time when any company can create […]

By |October 15th, 2015|Mailing, Marketing, Printing, Uncategorized|0 Comments

Does Your Marketing Content Sound Human?

Whether you are writing text for direct mail, email, blog posts, or any other type of marketing material, ask yourself, “Does my content sound human? Does it sound like something a person might actually want to read?”

When competition is fierce, it’s tempting to throw in every feature and benefit to make your positioning clear. But readers are still people first. You have to catch their attention and draw them in. You won’t do that with copy that reads like a spec sheet.

Effective marketing copy should sound human, and it should speak to real needs, priorities, and challenges. It should sound […]

By |August 21st, 2015|Uncategorized|0 Comments