Are
most of your marketing campaigns used for direct sales? If so, why not mix it
up? Try using your next mailer to offer advice or a helping hand instead. It’s
a great way to sell products and deepen customer loyalty at the same time.

Just
look at Home Depot. Why do you think it offers free seminars on do-it-yourself
projects? Sure, seminars offer great advice, but they also generate additional
sales for the home improvement giant. Attendees learn about a new product or
technique, then while they are excited and motivated to try something new, they
buy materials for completing one of those projects while they are […]