Monthly Archives: January 2019

The Empowerment of Personalization

Every
now and then, data points jump out at you. Here are two data points about
personalization that jumped out at us recently:

35%
of Amazon’s revenue is generated by its recommendation engine. 75%
of consumers are more likely to buy from a retailer that recognizes them
by name, recommends options based on past purchases, or knows their
purchase history. (Accenture)

We
live in a world in which we have access to more information than ever. This can
be both empowering and paralyzing. When consumers have too many […]

By |January 28th, 2019|Digital, Graphic Design, Mailing, Marketing, Uncategorized|0 Comments

5 Channels = 5 Ways to Help You Grow

Want
to grow your business? Here are five marketing ideas to build your business.

1. Mail it!  Not only is the power of direct mail stronger than ever, but it gets around many of the downsides of electronic marketing. It doesn’t require opt-in. It doesn’t get caught by spam filters. It doesn’t get automatically directed into folders with other marketing emails where it will never be seen.

2. Offer a webinar. Be the expert in your subject area by offering webinars. Be the one your customers trust. If you don’t feel qualified, don’t worry. As long as you know more about […]

By |January 8th, 2019|Marketing, Resources, Uncategorized|0 Comments