Monthly Archives: January 2018

3 Tips for Maximizing Your Print Investment

Are you tired of hearing people talk about the benefits of going entirely paperless? We are! Especially when it comes to marketing, that’s just not a smart move. When our inboxes are clogged with spam and any company can look big and successful online, print carries weight and inspires confidence in a way that digital channels do not.  People just trust print more.

While digital channels have their place, now is not the time to give up print. But smart marketers are making their print contacts even more powerful.  Let’s take a look at three strategies that can help you make […]

By |January 22nd, 2018|Digital, Marketing, Offset, Printing, Resources, Uncategorized|0 Comments

Stretching the Budget with Smart Paper Choices

One of the biggest expenses in any direct mail campaign is paper, so planning wisely can help you stretch the dollars in your marketing budget. Here are some simple ideas for specing paper that can reap huge dividends in both creativity and cost.

When we think about paper, the first thing that often comes to mind is aesthetics: brightness, texture, and decorative elements. Watermarked linens convey gravitas. Less bright stocks with imperfections reflect environmental responsibility. Super bright whites and smooth textures convey a professional image.

Designers use these characteristics to elicit an emotional reaction from their audiences. However, many of these stocks […]

By |January 9th, 2018|Finishing, Graphic Design, Mailing, Printing, Uncategorized|0 Comments