When learning from other companies’ marketing campaigns, it’s important to look at what they do well. However, it’s important to look at what they get wrong, too. This way, you don’t unintentionally undermine the positive steps you’re taking. Let’s look at 5 things not to do when it comes to brand management.

1. Don’t bombard your audience.

Although you want to communicate with your audience frequently using the right channel mix (direct mail, email, mobile marketing), you don’t want to communicate so frequently that you annoy them and they begin to tune you out.

2. Don’t complicate your message.

It’s tempting to load up […]