Your customers are bombarded with marketing messages–email, SMS text messaging, newsletters, direct mail, and social media.How can you break through all that clutter? Get back to the basics of great marketing!

Find a true differentiator.

Everyone has “quality products and great service” these days. What makes your brand unique? Do you serve a specific niche? Do you have a different approach to a specific problem or technology? Define what truly separates you from the pack.

Find the right positioning.

How is your competition positioned? How are they differentiating? Knowing this, you can position yourself accordingly. If your competition […]