The time to prepare for next year’s marketing campaigns is now. As we look forward to the New Year, smart marketers are getting their ducks in a row. Here is a short checklist to help you get started:

Wrap up your important, but not urgent projects. Finish a white paper, update your website copy, or implement a new customer relationship management tool. Clean the slate so you can start next year with gusto.
Strategize. Read a book or attend a conference. Research what your competitors are doing (and not doing) so you can position your messages more favorably. […]