Monthly Archives: October 2015

Thinking Direct Mail? Think Timing

When we think about the benefits of direct mail, we think of tangibility, message retention, and breaking through the clutter. But when GrayHair Software thinks about direct mail, it thinks about timing.

In a recent e-book, GrayHair, which provides software for postal tracking and multichannel marketing services, described multiple benefits of direct mail in a multichannel marketing strategy based on the timing benefits direct mail provides. Let’s look at three of them.

1) Gain control and greater visibility.

Direct mail tracking allows you to determine the precise time that your mailer arrives at the target destination. This can provide you with critical insights.

Let’s […]

By |October 15th, 2015|Digital, Mailing, Marketing|0 Comments

Don’t Skimp on Print (Here’s Why)

Tempted to shift marketing dollars to electronic media because it is less expensive? Think before you switch. While electronic media, including email, can be an important part of the mix, print remains the bedrock of an effective long-term campaign. Let’s look at five reasons you can’t afford to skimp on print.

1. Cut through the clutter. With less postal mail in the mailbox, your printed pieces get noticed right away. Let the competition fight it out in the inbox. You have prospect’s attention the moment they open the mailbox door.

2. Add instant credibility. During a time when any company can create […]

By |October 15th, 2015|Mailing, Marketing, Printing, Uncategorized|0 Comments