Even the best written sales letter will be ineffective if it’s never read. This is why the envelope can be the key determining whether your direct mail gets opened or tossed. Here are some ideas for making your envelopes more enticing:

Oversize it. Anything outside of the standard #10 envelope will set your piece apart. Make sure the envelope is at least ¼” larger than your largest insert.

Stay clear of window envelopes. This makes your mailer look like a bill or bulk mail.

Get creative with envelope stock. Smooth, heavier stocks show off your color designs, while textured stocks, such as linen […]