Monthly Archives: March 2015

Avoid These Top 5 Typography Mistakes

When you are putting your best foot forward, it’s important to pay attention to the details. Details can make the difference between looking like everyone else and really standing out.

When it comes to the design and layout of your print materials, one of those details is attending to the fine points in typography. According to Creative Bloq’s Christopher Phin, here are five very common typography conventions you want to maintain.

1. Using smart quotes.
Whether you are reproducing a quote or citing a magazine article, you should use smart quotes (“this”) instead of the straight quote marks (“not this”).

2. Proper use of […]

By |March 20th, 2015|Graphic Design, Marketing, Printing|0 Comments

3 Ways to Use Psychology to Boost Results Today

Studies have shown that simple techniques related to human behavior can boost the results of marketing campaigns significantly. Here are three techniques that are particularly simple and easy to implement.

1. Set minimums.

Set a minimum purchase or, if you’re fundraising, a minimum donation. In research done for the American Cancer Society, Robert Cialdini found that, by adding a minimum to the call to action increased donations by 78%.

2. Use the power of labels.

People tend to be become who they are labeled to be. If you label someone a “power donor,”or if you’re a bakery, a “strudel lover,” for example, recipients tend […]

By |March 12th, 2015|Mailing, Marketing, Resources|0 Comments

Can’t Touch This: 5 Reasons Online Can’t Replace Print

In a world in which people have already checked their email, logged into Facebook, and responded to a dozen text messages before they drink their first cup of coffee, what is the enduring allure of print? Let’s look at five reasons print marketing remains the anchor of any great multichannel marketing program.

1. Print is beautiful.
It doesn’t matter how gorgeous your JPGs are, a beautifully printed piece will blow away your screen graphics any time. Print has a richness, depth, and allure that mobile devices and laptops can’t match.

2. Print communicates beyond the subject line.
When you communicate by email, recipients can’t […]

By |March 9th, 2015|Digital, Mailing, Marketing, Resources|0 Comments

5 Steps to Building Customer Loyalty

Customer loyalty is an important topic among marketers these days. You work hard to gain your customers. Now you need to keep them. Here are five principles of customer loyalty you need to know.

1. Know your customers.
This means tying together all the data you have on your customers to get one holistic perspective. For example, John W. Smith in your mailing database is also Johnny Smith Jr. in your email list and J.W. Smith on Facebook. Most customers need help tying these databases together. If so, contact us, and we can help.

2. Be a friendly company to deal with.
Reduce barriers […]

By |March 6th, 2015|Marketing|0 Comments