This article was published a few years ago, but I thought I would share it.

http://www.xerox.com/digital-printing/case-studies/calagaz/enus.html

“Calagaz Digital Printing & Imaging carved out a successful niche in the restaurant market by balancing technology and business priorities. Most recently, with the help of a Xerox Business Development Consultant, it intensified its play in the restaurant market by investing in a Xerox® iGen4®, and supported it with solid marketing and strategy plans. The key decision factor in purchasing the device was the business development support offered by Xerox.”